: This partnership allows Best Buy to offer digital value that complements their physical hardware sales, effectively competing with Amazon Prime’s bundled digital services. 2. Best Buy’s Native YouTube Strategy

: Best Buy operates an Affiliate Program for Creators , encouraging YouTubers to review products and build "curated storefronts" to earn commissions. 3. "Showrooming" & The Turnaround Strategy

: Some creators warn of psychological strategies, such as high-markup accessories (up to 1,000% profit) and exclusive model numbers that prevent price matching.

Best Buy's relationship with YouTube is a two-pronged strategy: acting as a major digital advertiser/content creator while leveraging the platform as a key perk for its premium membership programs. 1. YouTube Premium as a Membership Perk