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For years, they were strictly a niche surf item. The "good story" pivot happened in , when Oprah Winfrey received a pair, loved them, and put them on her "Favorite Things" list. Almost overnight, the boots transitioned from sandy beach gear to a global fashion staple.

: The absolute best prices typically hit at the end of winter or start of summer (roughly late March through May), as retailers clear inventory for warmer seasons. The UGG Story: From Cold Surf to Hollywood best buy for uggs

UGG® Official | Boots, Slippers & Shoes | Free Shipping & Returns For years, they were strictly a niche surf item

: Shoppers frequently report finding "treasure" deals at stores like Ross Dress for Less or Marshalls , with some pairs appearing for as low as $39.99 . : The absolute best prices typically hit at

The brand’s journey is a classic "overnight success" that actually took decades. In , an Australian surfer named Brian Smith landed in Southern California with a bag full of sheepskin boots. In Australia, surfers had been using these "uggs" for years to warm their feet after sessions in the freezing Pacific.

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