An Outlaw -

For businesses, the Outlaw brand archetype focuses on rebellion and liberation.

In fiction, an "Outlaw" is more than just a criminal; they are an archetypal figure who lives outside societal norms to follow their own moral code. An Outlaw

: Focus on why they broke the law. Are they fighting for a belief, or were they pushed to the edge by a corrupt system?. For businesses, the Outlaw brand archetype focuses on