Alewya - Play Apr 2026

The accompanying music video, co-directed by Alewya and Jack Bowden, portrays a dusk-to-dawn dance ritual that reinforces the song’s "kinetic celebration of freedom". Critics from Clash Magazine have hailed the track as a "phenomenal marker" for the artist, solidifying her status as a "triple threat" singer, illustrator, and sculptor.

"Play" is a kinetic celebration of freedom from Alewya | Best Fit Alewya - Play

"Play" by Alewya is a kinetic and intoxicating celebration of feminine power, hedonism, and spiritual connection. Released in October 2021 as the fourth single from her debut EP, Panther In Mode , the track serves as a bold showcase for the London-based multi-hyphenate’s ability to bridge disparate worlds through sound. The accompanying music video, co-directed by Alewya and