A or Adjacency Scan is a tool used by leadership to find new growth opportunities.
To ensure "brand safety" by verifying your ads aren't running alongside controversial or upsetting content. adjacency
Research from McKinsey suggests that companies expanding into these nearby areas can generate higher shareholder returns than their industry peers. 3. Data Science & Programming A or Adjacency Scan is a tool used
Google Ads' Content Suitability Report includes specific "adjacency reporting" for YouTube Shorts, showing the impression volumes for content immediately before and after your ad. 2. Business Strategy adjacency