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: Increased 15%, supported by momentum in Football (soccer) and the Originals line . Future Outlook (2026–2028)
: The company plans to buy back up to €1 billion in shares during 2026.
: Ongoing challenges include potential US tariffs, unfavorable currency developments, and intense competition in the global sportswear market. Dashboard - adidas Annual Report 2025 adidas
: Greater China led growth at 13%, while Latin America (+22%) and Emerging Markets (+17%) saw even faster expansion.
: Grew nearly 70% to €1,377 million from continuing operations. : Increased 15%, supported by momentum in Football
: Surged 54% to €2,056 million , representing an 8.3% operating margin.
: adidas expects high-single-digit currency-neutral revenue growth and an operating profit of approximately €2.3 billion . Dashboard - adidas Annual Report 2025 : Greater
: The mid-term goal is to achieve an operating margin of over 10% by 2028 through market empowerment and local consumer focus.