728x (2026)

Place the most important information (logo or offer) prominently.

Typically 150KB, though some platforms may vary. Place the most important information (logo or offer)

Test different colors, CTAs, and images to see which version produces the best CTR. Place the most important information (logo or offer)

Use colors that stand out against the website background to draw attention. Place the most important information (logo or offer)

While 728x90 is desktop-focused, ensure your overall campaign includes mobile-responsive alternatives (like 320x50 or 300x250) for a full, effective campaign.