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Older Viewers Call for an End to Ageism in Movies and Television

This report examines the landscape for mature women (aged 40–50+) in the entertainment industry as of 2026. While recent awards cycles have celebrated iconic performances by older actresses, systemic data reveals a persistent "cliff" in representation and behind-the-scenes employment. Current State of On-Screen Representation 40 somthing milf

: In 2025, the percentage of top-grossing films with female protagonists plummeted to 29%, down from 42% in 2024. Older Viewers Call for an End to Ageism

: Women directed only 10.1% of top theatrical films in 2025, the lowest share since 2018. the lowest share since 2018.