301 Moved Permanently ✦ Original & Secure

The status code is an HTTP response signaling that a requested web resource has been definitively relocated to a new URL . It serves as a digital "change of address," automatically forwarding both users and search engines to the updated location. Core Functions and Benefits

Unlike temporary redirects, a 301 transfers the majority of ranking authority and backlinks from the old URL to the new one, helping maintain search visibility. 301 Moved Permanently

Browsers typically redirect to the new URL immediately, often making the process invisible to the user. The status code is an HTTP response signaling

Professional guides from Semrush and Google Search Central recommend 301 redirects for: 301 Moved Permanently - HTTP - MDN Web Docs - Mozilla 301 Moved Permanently


The status code is an HTTP response signaling that a requested web resource has been definitively relocated to a new URL . It serves as a digital "change of address," automatically forwarding both users and search engines to the updated location. Core Functions and Benefits

Unlike temporary redirects, a 301 transfers the majority of ranking authority and backlinks from the old URL to the new one, helping maintain search visibility.

Browsers typically redirect to the new URL immediately, often making the process invisible to the user.

Professional guides from Semrush and Google Search Central recommend 301 redirects for: 301 Moved Permanently - HTTP - MDN Web Docs - Mozilla