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The following report summarizes the key findings from that study, specifically focusing on the performance of the sports market in 2022. 1. Executive Summary

In 2022, the Indian sports industry experienced a staggering , reaching a total revenue of INR 14,190 crore (approximately $1.7 billion). This surge was driven by a combination of high-octane cricket properties, a post-pandemic rebound in emerging sports, and a massive increase in media spending. 2. Key Revenue Drivers 126464

For more specific details on the 2023 edition or later updates, you can view the full press release on exchange4media . Sports spends grew by 49% in 2022: GroupM ESP report The following report summarizes the key findings from

Despite India's lack of participation in the FIFA World Cup, the event served as a major catalyst for fan engagement and viewership. 3. Spending Categories This surge was driven by a combination of

The industry revenue is categorized into three main pillars: